Founded in 1882 and based in Indianapolis, Indiana, Bar Keepers Friend (“BKF”) is a trusted provider of premium household and commercial cleaning solutions. BKF was owned and stewarded by the SerVaas family for 70 years prior to Forward’s acquisition. Today, the brand is known for its powerful, science-backed formulas that effectively remove rust stains, mineral deposits, soap scum, tarnish, and other tough stains from a variety of hard surfaces. With a legacy of quality and innovation, BKF continues to be the go-to choice for consumers, professionals, and businesses seeking superior cleaning performance.

Founded in 1992 and based outside of Washington, D.C., Firehook is an artisan baking business built on an unwavering commitment to quality. As the #1 brand of artisanal crackers in the U.S., Firehook is beloved for its small-batch offerings which deliver exceptional crunch, simple ingredients, and distinctive flavors. Firehook bakes all of its products in-house and is proudly Organic, Non-GMO Project Verified, Kosher, and SQF Certified.

With a delicious portfolio of 100% whole-grain, protein-powered pancake and waffle mixes, frozen pancakes and waffles, oatmeal, granola, granola bars, baking mixes, and other breakfast and snacking products, Kodiak has become one of the most-loved and fastest-growing foods brands in America. Headquartered in Park City, Utah, Kodiak was built on a mission to inspire healthier eating and active living. The brand traces its roots back to 1982, when eight-year-old Joel Clark began selling his mother’s hand-milled pancake mix door-to-door from a little red wagon, and is now proudly available in 30,000 doors nationwide.

Founded in 2024 by Dwayne "The Rock" Johnson, PAPATUI marks a new era of men’s care, offering high-quality, hardworking products that are accessibly priced. PAPATUI was meticulously developed with a team of skincare experts, scientists, and luxury fragrance formulators focused on creating products that have effective and clean ingredients, as well as iconic scent profiles, across skin, hair, body, and tattoo care.

Founded in 2021 and based in New York City, Via Carota Craft Cocktails is a ready-to-serve brand of elevated craft cocktails. The business was created to bottle the warmth and relaxed elegance of the beloved and award-winning West Village restaurant, allowing you to enjoy a perfectly-balanced craft cocktail, wherever life finds you.

Founded in 1995, Xochitl is a craft, heritage brand of premium tortilla chips and salsas. The Company’s mission has always been to provide the finest products and flavors made from authentic ancient recipes. As America’s leading independent brand of corn tortilla chips, Xochitl is beloved for its small-batch offerings which deliver unmatched thinness and crispiness. Xochitl produces all its chips in-house and is proudly Non-GMO Project Verified.