Founded in 1992 and based outside of Washington, D.C., Firehook is an artisan baking business built on an unwavering commitment to quality. As the #1 brand of artisanal crackers in the U.S., Firehook is beloved for its small-batch offerings which deliver exceptional crunch, simple ingredients, and distinctive flavors. Firehook bakes all of its products in-house and is proudly Organic, Non-GMO Project Verified, Kosher, and SQF Certified.

Founded in 2021 and based in New York City, Via Carota Craft Cocktails is a ready-to-serve brand of elevated craft cocktails. The business was created to bottle the warmth and relaxed elegance of the beloved and award-winning West Village restaurant, allowing you to enjoy a perfectly-balanced craft cocktail, wherever life finds you.

Founded in 1995, Xochitl is a craft, heritage brand of premium tortilla chips and salsas. The Company’s mission has always been to provide the finest products and flavors made from authentic ancient recipes. As America’s leading independent brand of corn tortilla chips, Xochitl is beloved for its small-batch offerings which deliver unmatched thinness and crispiness. Xochitl produces all its chips in-house and is proudly Non-GMO Project Verified.