Our mission is to help build brands that matter, in partnership with inspiring leaders, and to create meaningful equity value as a result.

Forward’s approach is based on the observation that lower-middle market consumer brands can benefit significantly from the resources and capabilities which are often only available to larger companies. The Forward team draws upon a diverse set of experiences across investing, advising, and operating roles, and our repeatable value creation strategy has helped move numerous consumer brands forward.

Our philosophy is built on the simple principle of leaving things better than we found them. We strive to bring passion, commitment, respect, and integrity to each of our partnerships. Our approach is grounded in focus, leading to a more concentrated portfolio where we can bring resources and positive momentum to help drive results.